Realife Tech Expands into Portugal with Altice Arena, Lisbon
Realife Tech signs deal to provide white-labelled venue app platform for the multi-purpose Altice Arena, Lisbon.
London, October 31st, 2017 – LiveStyled, the mobile customer experience platform for the world’s biggest venues, today announces it has been contracted by the Altice Arena, Lisbon, to provide the venue’s new mobile app and supporting data platform.
Altice Arena is a 20,000 capacity multi-purpose indoor arena in Lisbon, Portugal. Upcoming events at the venue include Shakira, Metallica and the 2018 Eurovision Song Contest finals.
The introduction of the LiveStyled platform is part of a clear drive by the venue to put customer data at the heart of everything they do. LiveStyled uses data science to target attendees on an individual level, to enhance the customer experience and drive incremental revenue. The venue’s existing app, which has been in place since 2015 will be replaced with a brand-new app running on the LiveStyled platform.
Jorge Vinha Da Silva, Managing Director at The Altice Arena commented “LiveStyled will give us the tools to enhance our customer experience, whilst at the same time learning more about their individual behaviour and preferences in the venue. The versatility of the platform means we can easily integrate essential elements, such as our ticketing company, Blueticket. We look forward to introducing the app to customers later this year.”
The 600,000 annual attendees of the Altice Arena will receive personalised recommendations through LiveStyled’s AI system. This will enable fans to find events, access mobile tickets natively in the app, order food & drink or purchase merchandise with click and collect at the venue.
Founder and CEO of LiveStyled, Adam Goodyer says “We are delighted to welcome our first Portuguese client to the LiveStyled platform. The Altice Arena is a fantastic venue, run by a great team and we are looking forward to working together to deliver a next-level mobile customer experience to a truly international audience.
“Our powerful data science platform has proven how capturing behavioural data, and analysing this in order to target customers as individuals, is proven to increase revenues. We’re excited to support the Altice Arena in their quest to enable attendees to get closer to the things they love through mobile.
“It’s an incredibly exciting time seeing the business expand across Europe, and very much look forward to working with our new clients”.