Arena Racing Company selects smart venue platform, Realife Tech, to power new race-goer mobile app for 16 UK Racecourses.
Arena Racing Company (ARC) is embarking on a journey of digital transformation. Having installed wifi at all of its racecourses during 2019, the UK’s largest racecourse group has chosen sport & entertainment technology specialists, Realife Tech, to build and power the new mobile app for their 16 UK racecourses.
As well as providing essential information and the content which racegoers need at their fingertips, Realife Tech will become a core part of ARC’s digital infrastructure, with integrations into the key systems which visitors interact with on a race-day. This will enable fans to enjoy a better racing experience – from mobile ticketing at the gates to purchasing premium upgrades and food & drink for rapid service across the racecourse.
ARC will be making full use of the flexibility of Realife Tech’s technology. Since every racecourse in the group has its own brand, the ability to show content and functionality relevant to the user’s local racecourse will be central to the new app’s success.
Furthermore, premium enclosure customers, taking advantage of the enhanced hospitality offering available across ARC’s racecourses, will have an app experience that matches their VIP status.
Tony Clare, Director of Technology and Betting at Arena Racing Company, commented, “The relationship with Realife Tech is an important step in our journey to create a more digitally connected experience for racegoers. Their proven track record across leading sports & entertainment venues made them the obvious choice for us.
“Understanding what racegoers want is critical to our success, and the app powered by Realife Tech will provide deep, real-time insight into areas of the experience which can’t be effectively measured based purely on customer feedback or anecdotal evidence. This data will play a crucial role in our ability to innovate over the years to come.”
Realife Tech CCO Harry Samuel said, “It’s hugely exciting to welcome Arena Racing Company to the Realife Tech Platform. The digital transformation taking place within their venues is going to set a new benchmark for what racegoers will come to expect at a race meeting. We look forward to working closely with them to provide both a better experience for racing fans.”
The app is currently in development and planned for release during summer 2019.