The Mercedes-Benz Arena, in Berlin created an untapped six-figure revenue stream through the use of a mobile app-exclusive Premium ticket type. This proprietary digital ticketing system re-shaped the entire user experience. With additional perks like a Premium entrance and credit rewards, Mercedes-Benz Arena, Berlin was able to incentivise fans to utilise their app and spend more, maximising their overall revenue.
With Realife Tech’s digital platform, Mercedes-Benz Arena, Berlin was able to engage users from ticket purchase to the end of the event, and beyond. Their engagement solutions included:
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