Maximising Mercedes-Benz Arena, Berlin’s Revenue
How Digital Ticketing Brought Mercedes-Benz Arena, Berlin New Revenue Streams
The Mercedes-Benz Arena, in Berlin created an untapped six-figure revenue stream through the use of a mobile app-exclusive Premium ticket type. This proprietary digital ticketing system re-shaped the entire user experience. With additional perks like a Premium entrance and credit rewards, Mercedes-Benz Arena, Berlin was able to incentivise fans to utilise their app and spend more, maximising their overall revenue.
A New Way To Engage Users
With Realife Tech’s digital platform, Mercedes-Benz Arena, Berlin was able to engage users from ticket purchase to the end of the event, and beyond. Their engagement solutions included:
- Interactive features like selfie walls to get customers involved
- Arena food & beverage solutions that utilised contactless ordering and purchasing
- Browsing capabilities to keep users coming back for more
Download this case study to learn how to build new revenue streams and gain new customers.
“Launching our app via the Realife Tech platform has enabled us to offer an additional product to our Premium portfolio, made only available via the app. This has allowed us to achieve both a level of exclusivity and an enhanced contactless customer journey, which we otherwise wouldn’t have been able to achieve.”
Sarah Schmidt , Director of CRM & Digital, AEG Berlin