Re-opening Edgbaston Stadium

How Edgbaston Cricket Ground Use In-App Venue Marketing Solutions to Re-open Safely 

As one of the first UK venues set to host a major sporting event, Edgbaston Stadium had to prepare to re-open for 13,000 fans. In order to do this safely and successfully, Realife Tech provided operational and engagement tactics through their proprietary platform. Realife Tech also developed a personalized app, due to play an integral role in the venue’s re-opening strategy.

On adopting Realife Tech’s integrated venue marketing solutions, Edgbaston Stadium was able to:

  • Conduct 100% cashless and contact-free ordering
  • Prevent congestion throughout the stadium with in-seat delivery
  • Reward their most loyal customers while maximizing revenue
  • Promote ongoing engagement with app-exclusive content

Read this case study to learn about the technology being put in place at Edgbaston to welcome fans back safely.

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